Google Forms and SurveyMonkey vs TestEd: Which Platform is Right for Your Organization?

Online assessment tools have become one of the indispensable digital infrastructures of organizations today. These platforms, which have a wide range of uses from the education sector to corporate HR management, from market research to customer feedback collection processes, offer efficient data collection and analysis opportunities.

The two most popular names in this field are Google Forms, a free offering from Google, and SurveyMonkey, a professional survey solution. Both platforms are preferred by millions of users. However, when it comes to enterprise assessment needs, general-purpose survey tools are not sufficient.

This is exactly where TestEd comes in. TestEd stands out as an enterprise assessment platform specifically designed for employee assessments, personality tests, talent measurement, and corporate development processes. In this article, we compare Google Forms, SurveyMonkey, and TestEd platforms in detail, examining the strengths and use cases of each.

Platform Types and Target Audiences

Google Forms: General-Purpose Free Tool

Google Forms is a free survey and form creation tool offered as part of the Google Workspace ecosystem. It is widely preferred by individual users, teachers, small businesses, and organizations.

• Target Audience: Teachers, students, event organizers, small businesses

• Use Cases: Simple surveys, event registrations, class quizzes, feedback forms

• Strengths: Completely free, Google Sheets integration, easy to use

• Limitations: No enterprise features, basic reporting, limited customization

SurveyMonkey: Professional Survey Platform

SurveyMonkey is a paid platform that has been serving the market research and survey management field since 1999. It is preferred by marketers, researchers, and medium-sized businesses.

• Target Audience: Marketing teams, market researchers, customer experience managers

• Use Cases: Customer satisfaction surveys, market research, product feedback, NPS measurement

• Strengths: Advanced analytics tools, 100+ integrations, template library

• Limitations: Still survey-focused, limited HR features, high cost

TestEd: Enterprise Assessment and Talent Management Platform

TestEd is a B2B assessment platform specifically designed for corporate HR departments. It has been developed for employee assessments, talent identification, personality tests, and performance measurement.

• Target Audience: HR departments, L&D managers, talent development specialists, corporations

• Use Cases: Employee assessments, personality tests, competency measurement, promotion processes, 360-degree feedback

• Strengths: AI-powered test generation, hybrid test system, test security, department-based reporting

• Key Features: 3 user roles, 68 database tables, QR code support, credit system

Detailed Comparison Table

The table below compares the key features of the three platforms:

TestEd's Unique Features

TestEd distinguishes itself from Google Forms and SurveyMonkey with its features specifically developed for enterprise assessment needs. Here are the key features that make this difference:

1. Hybrid Test System

One of TestEd's most powerful features is its hybrid test system. This system offers the ability to combine different question types in a single test:

• Likert Questions: 1-5 scale for measuring behavioral attitudes and tendencies

• Multiple Choice Questions: A/B/C/D/E options for knowledge level and competency assessment

• Open-ended Questions: Deep thought analysis and word mapping

• Dynamic Scoring: Separate scoring mechanism and metadata tracking for each question type

Google Forms and SurveyMonkey Comparison: In Google Forms, each form contains a single type and mixing different question types is limited. SurveyMonkey has mixed question support but lacks a professional hybrid test engine. In TestEd, each category can have different question types and all data is reported in an integrated manner.

2. AI-Powered Test Creation

TestEd works integrated with GPT-5 Mini model to offer AI-powered test generation. This system allows organizations to create professional tests in minutes:

• Turkish Prompt System: Question generation with Turkish natural language processing

• Category-based Generation: Automatic category and question creation based on test topic

• Test Type-Specific AI: Separate AI models for Likert, Single Choice, Open-ended

• Editing Capability: Questions generated by AI can be edited later

Example Use: When an HR manager wants to create a test on "Leadership Competencies", TestEd's AI automatically generates categories such as vision creation, team management, decision-making, and appropriate questions for each category. Google Forms and SurveyMonkey do not have this type of AI support.

3. Enterprise User Management

TestEd offers enterprise user management with full B2B infrastructure. The system supports complex organizational structures with 3 different user roles and 68 database tables:

• Super Admin: Manages all companies, makes system settings and test assignments

• Company HR: Manages employees in their company, invites to tests, views reports

• Employee: Takes assigned tests, views personal reports

• Token-based Onboarding: Companies are added to the platform with invitation codes

• Department Organization: Employees are assigned to departments and department-based analyses are performed

Google Forms Comparison: Google Forms has no user management. Forms are distributed via sharing link and who filled them out cannot be tracked (except optional Google account login).

SurveyMonkey Comparison: SurveyMonkey has team features in paid plans but is not specific to enterprise HR structure. Employee-based tracking, department organization, and role-based authorization are limited.

4. Advanced Test Security

The most critical issue in remote assessments is ensuring test integrity. TestEd meets this need with professional test security systems:

• 2-Minute Idle Detection: Warning modal is shown if 2 minutes of inactivity is detected during test

• Tab Change Monitoring: System logs when participant switches to another tab

• Session Timeout: Test session automatically closes after a certain time

• Copy/Paste Detection: Copy-paste attempts on questions are detected

• Risk Score: All activities are used in risk score calculation

Google Forms and SurveyMonkey do not have security features at this level.

5. Professional Reporting and Analysis

TestEd offers detailed analyses at individual, department, and corporate level with its multi-layered reporting system:

• Department-based Analysis: Compare which department performs better

• Excel Export: Bulk and detailed Excel reports can be downloaded

• JSON/HTML Report Formats: Flexible data formats for integration

• Profile-based Tests: Special reporting for profile tests like Colors, DISC, Catalyst Effect

• Doughnut Chart and Heat Maps: Visual reporting tools

• 5-Level Assessment: Very Low, Low, Medium, High, Very High levels

Google Forms Reporting: Basic charts and Google Sheets integration. No department-based analysis.

SurveyMonkey Reporting: Good analytics tools and visualization. However, no special reporting for HR-focused department comparison and profile tests.

Use Cases: When Should Each Platform Be Used?

Ideal Use Cases for Google Forms

• Exam quizzes in schools and universities

• Event registration forms

• Simple feedback collection

• Community surveys

• Quick data collection needs

Ideal Use Cases for SurveyMonkey

• Market research and competitive analysis

• Customer satisfaction surveys (NPS, CSAT)

• Product feedback and user experience research

• Academic research projects

• Marketing campaign effectiveness measurement

Ideal Use Cases for TestEd

• Employee development assessments and performance measurement

• Personality tests (DISC, Colors, Catalyst Effect)

• Competency assessment and skill gap analysis

• 360-degree feedback processes

• Talent identification in recruitment processes

• Department performance comparison

• Leadership development program measurement

• Data-driven assessment in promotion processes

Cost and Credit System Comparison

Google Forms

• Price: Completely free

• Requirement: Google account

• Limits: Unlimited forms and responses

• Integration: Google Workspace included

SurveyMonkey

• Freemium Model: Free plan available

• Free Limits: 10 questions, 100 responses

• Paid Plans: $25-99/month range

• Pricing: Based on number of responses

TestEd

• Model: B2B credit system

• Packages: Company-based credit packages

• Flexibility: Credit cost per test

• Control: Companies manage their own budgets

• Trial: Trial and subscription options

Integration and Ecosystem

Google Forms

Offers automatic integration with Google Sheets, Google Drive ecosystem, basic API support. However, integration with enterprise systems is limited.

SurveyMonkey

Provides wide ecosystem integration with 100+ integrations (Salesforce, Mailchimp, Slack, etc.), REST API, Zapier support.

TestEd

Integration features designed for closed enterprise systems:

• Test result sharing with view token system

• QR code integration (guest tests)

• Webhook support (test completion notifications)

• JSON/HTML report export

• Excel bulk/detail export system

Conclusion and Recommendations

Each of the Google Forms, SurveyMonkey, and TestEd platforms is designed to meet different needs:

Google Forms is an excellent free tool for simple surveys, event registrations, and educational quizzes. It is ideal for individual users and small organizations with quick data collection needs.

SurveyMonkey offers advanced analytics tools for market research, customer satisfaction measurement, and professional survey needs. It is a powerful solution for marketing teams and researchers.

TestEd is the only platform specifically designed for corporate HR departments, talent development teams, and employee assessment processes. It meets enterprise assessment needs with AI-powered test generation, hybrid test system, advanced security features, and department-based reporting.

Determine your organization's needs and invest in the right platform. Transform your enterprise assessment processes with TestEd's AI-powered test platform, enterprise talent management, and advanced reporting features.